India Minus
Politics: An
Eye On Indian Media
The past decade and a half have seen India’s news landscape explode in size
and influence – and in political entanglement. From a handful of TV channels
and newspapers in 2008 to hundreds of outlets across languages today, media
growth has been dramatic. Mobile and internet access have been game-changers. Smartphones
are now ubiquitous news portals: India reached roughly 800 million
internet users by 2025. In fact, a Reuters Institute report found that over
half of Indians now cite YouTube (54%) or WhatsApp (48%) as news sources. This
digital shift is shown below, where a reader scrolls news on a phone – a daily
reality for most Indians.
Smartphones have made news literally “handheld” – more than half of
Indians now get news via YouTube or WhatsApp.
- Rapid
Expansion (2000s–2010s): Cable and satellite liberalization led news channels
to proliferate (Hindi news channels jumped from 3 to 18 between
2000–2010). Newsprint remained vast (over 100,000 titles) but
consolidation began as a few conglomerates grew powerful.
- Digital
Boom (2010–2014): With telecom reforms and cheap smartphones, internet
usage soared. By mid-2020s, 55% of Indians were online. Social media and
apps started eclipsing TV for news, reshaping distribution and propaganda.
- Political
Alignments (2014–2020): The 2014 rise of the BJP coincided with big corporate
takeovers of media (e.g. Reliance bought stake in Network18). Reporters
Without Borders warns India’s media entered an “unofficial state of
emergency” under these ties. Meanwhile, new regulations began tightening
oversight (the 2017 “electoral bonds” scheme and later the 2019 digital
media code).
- Regulatory
Crackdown (2021–2024): The government enacted sweeping IT Rules (2021)
regulating digital news and social media. Amended in 2023, the rules
empower a state “fact-check unit” to label any government-related content
as “false” and force takedowns. Major investigations (e.g. the 2020 Mumbai
TRP rigging case) exposed how
channels manipulated ratings with political backing. Paid-news scandals
mounted: the Press Council reported 468 paid-news complaints since 2021
(290 in 2024–25 alone).
Without political interference, this evolution might instead have
prioritized quality and pluralism. Independent vision: Media
growth would be driven by citizen demand for credible information, not party
agendas. Channels would launch based on audience needs (rural/urban,
linguistic, thematic) rather than political backing. Actionable
reforms: Enact strong media-ownership caps and transparency laws to
prevent monopolies. Establish an independent public broadcasting model
(analogous to the BBC charter) to foster diverse content. Modernize laws (like
the 1885 Telegraph Act) so regulation keeps pace with technology, not political
control.
Government
Regulation, Funding, Censorship, and Propaganda
Indian media is nominally free, but in practice heavily shaped by state
power. Laws and policies have given authorities broad censorship tools, and
state funding channels influence content.
- Media
Bodies and Ownership: Public broadcaster Prasar Bharati (Doordarshan/AIR) is
meant to be independent, but its board members are government-appointed
and aligned with ruling-party priorities. The Press Council of India (PCI)
is self-regulatory and weak; it can issue guidelines but has no
enforcement teeth. Meanwhile, a few business houses allied with the
government control major networks – e.g. Reliance and Adani own dozens of
outlets. RSF notes this cozy state-corporate-media nexus “signalled the
end of pluralism”.
- Regulatory
Laws and Censorship: The government has systematically expanded legal
powers over media. The IT (Intermediary Guidelines and Digital Media
Ethics Code) Rules of 2021 first placed digital publishers under
governmental oversight. In 2023 these rules were amended to let the government’s
new “fact-check” unit (Press Information Bureau) demand removal of any
online content it deems “fake, false or misleading” about the government.
Critics warned this grants the state arbitrary censorship, effectively
making it the “sole arbiter of truth” on political matters. In October
2023, the Supreme Court temporarily stayed the setting up of this PIB
fact-check unit, citing constitutional concerns.
- Selective
Law Enforcement:
Authorities have used security and speech laws to target critical media.
Freedom House reports that under the current government “attacks on press
freedom have escalated dramatically” and opposition media face charges
(sedition, terrorism). For instance, tax authorities raided the BBC’s
offices after it aired a documentary critical of then-Chief Minister Modi.
In Oct 2023, police arrested NewsClick’s editor and raided the offices of
several independent media under foreign-funding allegations – moves CPJ decried
as “sheer harassment” of journalism. The government also allocates vast
advertising budgets and information flow to friendly media, subtly shaping
coverage. PM Narendra Modi rarely holds unscripted press conferences and
grants interviews only to loyal outlets, reinforcing a media environment
cautious of state power.
In a depoliticized system, regulatory bodies would be unbiased guardians
rather than political levers. Independent vision: Laws would
protect journalists instead of silencing them. An autonomous Press Council and
Broadcast Authority (free of political appointments) would ensure ethical
standards, and state ads would be distributed transparently by objective
criteria. Government-funded media (DD/AIR) would operate with editorial
independence, focusing on public service. Reforms: Rewrite
media laws to limit state interference (remove sedition/hate-speech provisions
easily misused, revise IT rules with multi-stakeholder input). Establish an
impartial media-oversight authority, including journalists and citizens, to
shield press from political pressure. Guarantee press freedom in the
constitution and enforce penalties for unjustified shutdowns or raids. Finally,
end anonymous electoral bonds and mandate disclosure of media ownership and
funding to reduce hidden state influence.
Misinformation,
Paid News, and TRP-Driven Sensationalism
News content in India has often devolved into infotainment and
disinformation, much of it politicized. Fake stories on social media, “paid
news” advertorials, and TV TRP races have undermined journalistic integrity.
- Fake
News and Rumors:
Viral misinformation on platforms like WhatsApp has had deadly
consequences. For example, a 2020 investigation recounted how a WhatsApp
rumor about child kidnappers led to lynchings across villages. In the
first half of 2018 alone, over
two dozen people died in India due to WhatsApp mob-lynching
rumors. Fact-checkers note India’s low media literacy and rapid internet
uptake allowed these false alarms to spread unchecked. Government efforts
to curb this (like the controversial PIB fact-check unit) have faced legal
pushback, highlighting tensions between combating disinformation and
protecting speech.
- Paid
News and Advertorials: “Paid news” – covert advertisements disguised as news
– is rampant. In 2025 the government revealed that India’s Press Council
received 468 complaints of paid news since 2021 (290 in 2024–25 alone).
Editors have lamented that special-interest stories often get favorable
coverage if deep-pocketed parties underwrite them, skewing public
perception.
- TRP
Scandals and Sensationalism: The commercial pressures on TV news are stark. In late
2020, Mumbai Police exposed a TRP-rigging scam where channels (including
Republic TV) bribed or coerced panel homes to artificially inflate
viewership. Such scandals underscored how chase for advertising revenue
fuels sensationalism: eye-catching anchors, breakneck political dramas,
and hyper-partisan breaking
news banners became commonplace. Many channels routinely cross
factual lines to boost ratings, eroding credibility.
Without political meddling, the media would focus on truth over
clickbait. Newsrooms would invest in fact-checking and avoid
amplifying unverified rumors. Public-interest reporting (health, education,
rural issues) would compete on merit, not just by pandering to a party line. Reforms:
Impose strict penalties for paid news (mandatory disclosures, fines, and
license revocation for repeat offenders). Ensure TRP measurement is transparent
and tamper-proof (for example, by deploying third-party auditors and switching
to digital metrics). Launch national media-literacy campaigns to educate
citizens on spotting misinformation. Encourage independent fact-checking
organizations (via grants or legal backing) to debunk viral falsehoods quickly.
Together, these steps would mitigate sensationalism and rebuild ethical
journalistic standards.
Erosion of Public
Trust and Credibility
All these pressures have shaken Indians’ confidence in traditional media.
Multiple surveys show declining trust in news as outlets appear increasingly
partisan or sensational.
- Falling
Trust:
The Reuters Institute’s Digital News Report notes that “trust in
mainstream news brands has been declining in India”. Globally, only about
42–44% of people now say they trust most news most of the time. In India,
brand trust was historically higher (e.g. Times of India scored 74% on a
2021 Reuters survey), but recent figures suggest a downward trend. Large
numbers of Indians now see media as “subject to undue political
influence”, and scandals (like the above) feed skepticism. Citizens
increasingly bypass legacy outlets in favor of peer networks (social
media, YouTube) where they choose
like-minded sources.
- Quality
Decline:
Viewers and readers often complain mainstream media favors ideology over
depth. Reports indicate news fatigue is rising: more people feel “worn out
by the news agenda” today than a few years ago. Researchers observe that
thanks to the entwined business-politics structure, critical investigative
journalism has thinned out. The result: many find television
“argumentative” rather than informative, and place more trust in global or
public broadcasters for measured content. Interestingly, state-run DD News
and All India Radio frequently outperform private channels in trust scores
– a hint that government-run networks (despite their flaws) have retained
some credibility.
In an ideal media landscape, trust would be built on transparency
and professionalism. News outlets would clearly separate news from
opinion and disclose any conflicts of interest or political ties. Reliable
fact-based journalism (like BBC or NPR standards) would be the norm. Reforms:
Enforce journalistic codes of ethics through an empowered press council or
ombudsman. Require media houses to reveal owners, funding sources, and
governance structures to the public. Expand public-interest journalism (e.g.
via a national press endowment) to reduce commercial dependency. Support
independent journalism schools and training to raise reporting quality. By
improving accountability (third-party audits, public editor columns, etc.),
media can gradually win back citizens’ trust.
Emergence of
Alternative, Grassroots, and Independent Media
Faced with mainstream decline, new voices have surged in recent years – from
digital startups to grassroots outlets – trying to fill information voids.
- Digital
Startups and Coalitions: The independent web media ecosystem has grown. Outlets
like The Wire, Scroll.in, Newslaundry, The News Minute, and Alt News began as small teams
and now attract millions of readers. Many operate on subscriptions,
donations or NGO support rather than corporate ownership. To survive
pressure, these outlets often band together: e.g. during the 2024
elections, Newslaundry, The News Minute and Scroll formed a 25-journalist
consortium to investigate electoral bonds and fundraising. They
crowdfunded nearly $48,000 for this campaign – modest by international
standards, but enough to fuel in-depth cross-state reporting that
mainstream TV largely ignored.
- Fact-Checkers
and Citizen Journalism: Fact-checking sites like Alt News and Boom
Live play a critical role debunking viral falsehoods. Alt News founder Pratik Sinha
warned that a lack of media literacy and government action has allowed
fake news to proliferate. Social media influencers and independent
bloggers (often aligned with regional or social causes) have also become
media figures in their own right. This DIY journalism can sometimes be
more agile and even-handed than corporate channels, though it faces
challenges in scale and reach.
- Press
Freedom Advocates: Industry bodies and foreign-funded media are also
staying active. Editors Guild of India and journalist collectives have
criticized press curbs (e.g. during the PIB fact-check unit controversy).
International outlets (like The
Hindu, Caravan,
foreign correspondents) continue investigative reporting.
Without political constraints, independent media would flourish.
Grassroots outlets could compete on content quality and innovation instead of
fighting harassment. They might expand into multilingual and local news,
connecting communities often ignored by TV channels. Reforms:
Provide legal safeguards and tax benefits for nonprofit journalism ventures.
Encourage philanthropy and endowments in journalism (as exist in parts of the
West) to diversify funding. Create community media grants and protected spaces for
citizen journalism. Ensure press freedom watchdogs can operate without
intimidation. By nurturing this independent sector (through donor transparency
and NGO partnerships), India’s information ecosystem can become more resilient
and reflective of diverse voices.
International
Portrayal and Global Benchmarks
How the world sees India’s media – and how Indian media compares to global
peers – is a vital perspective.
International rankings and foreign press reports often spotlight India’s
press-freedom issues. For example, Reporters Sans Frontières’ 2024 World Press
Freedom Index placed India near the bottom (151st out of 180), noting that
recent corporate takeovers of media “signalled the end of pluralism”. Freedom
House similarly found that under current laws, journalism in India is
“significantly less ambitious” and plagued by government interference. These
reports tend to emphasize India’s negative headlines (censorship cases, hate
speech, etc.), reflecting international concern over shrinking press space.
Indian commentators counter that such coverage often overlooks India’s
accomplishments, accusing Western media of selective bias. In any case, global
media portrayals have sharpened since 2014, focusing on issues like minority
rights, digital surveillance, and supposed “Hindu nationalist” influence in
news.
By contrast, media in countries with strong press traditions enjoy more
structural independence. For instance, the UK’s BBC is publicly funded via a
license fee and governed by an independent board, which helps it maintain high
editorial standards. In the US, NPR and PBS rely on a mix of public funding and
listener donations, protecting them from advertiser pressures. Germany’s
Deutsche Welle and France’s AFP function under charters that legally insulate
them from government meddling. These models help ensure balanced reporting and
public trust. In India, no such model exists outside a politically appointed
state network.
- Trust
and Ratings:
Interestingly, global surveys show some Indian news brands still rate high
in trust. A 2021 Reuters study found the Times of India (a commercial paper) had a 74%
trust score in India (higher than any UK or US outlet). Public
broadcasters DD News and All India Radio ranked right
behind TOI among Indians, on par with the BBC’s 62% trust in Britain. This
suggests that India’s public broadcast model (if run well) can command
credibility.
- Freedom
Index:
However, on press-freedom indices India lags far behind its BRICS peers.
The 2025 index notes India at 151st (very serious situation) while
countries like South Africa and Brazil – with similar development levels –
are ranked much higher. This gap highlights systemic issues.
Vision without political domination: India’s media could
adopt global best practices. Independent public funding (e.g. a license fee or
parliamentary grant) could support an unbiased national broadcaster. Regulatory
bodies would be modeled on BBC Trust or U.S. Federal Communications standards,
ensuring transparency and neutrality. Reforms: Revise
governance of state media (Prasar Bharati) to be truly independent – perhaps
through a mix of governmental and civil-society oversight. Introduce public
media-financing mechanisms (like a minimal TV license or a small "press
levy") to reduce corporate dependence. Foster reciprocity with foreign
media: simplify visas for international journalists and allow them to cover
Indian stories freely, which can help project India’s image abroad in a
balanced way. By benchmarking itself against outlets like BBC, NPR, DW and Al
Jazeera (which have charters or trusts), India can gradually elevate its
standards to global levels.
Social Media and
Political Polarization
India’s social media landscape is deeply polarized along political lines,
intensifying national divides. Political parties and interest groups exploit
online platforms to mobilize support, often with little regard for truth.
- Propaganda
and Echo Chambers: Analyses of Indian social media observe that both BJP
and Congress (and now many regional parties) heavily use Facebook, Twitter
(X), WhatsApp and other apps to broadcast narratives. A GIGA report notes
that social media campaigns in India are “misused for propaganda, hate
speech, and disinformation” which can undermine democratic pluralism.
Algorithms further create filter bubbles, so users mainly see posts from
like-minded contacts. This environment has sharpened “echo chamber”
dynamics – memes and false claims reinforcing each side’s biases.
- Spike
in Hate Speech:
Alongside political messaging, online hate speech has surged. The India
Hate Lab documented a 74% increase in recorded anti-minority hate
incidents in 2024 (peaking during elections). Muslim communities were
targeted in nearly all of these cases, often via viral videos and slogans
shared on WhatsApp groups and YouTube channels. Notably, the report
identified top politicians (including PM Modi and Home Minister Shah)
among frequent purveyors of sectarian rhetoric. Such content, when
amplified online, contributes to social polarization and outbreaks of
communal tension offline.
- Distrust
and Anger:
Surveys reflect this climate: many Indians now believe mainstream media
and social networks are heavily politicized. As Reuters notes, “large
numbers” of people feel media is driven by political agendas, and user
trust in social platforms for unbiased news remains low. Heated debates
over laws, identity issues, and diplomacy on platforms like Twitter (X)
often turn vitriolic, eroding civil discourse.
In an ideal scenario, social media discourse would be civil and
fact-based, not a battleground of propaganda. Online communities would
feature open debate rather than one-sided shouting matches. Reforms:
Platforms should enforce stricter moderation of hate speech and misinformation
– including transparent algorithms and demonetizing clearly propagandistic
content. Implement mandatory digital literacy education so users can spot
clickbait and deepfakes. Enact clear election-ad rules for social media (e.g.
require disclosure of sponsor and message truthfulness), as is done in advanced
democracies. Finally, encourage inter-party dialogue forums online, where
opposing views can be aired under fact-checked conditions. Together, these
steps would reduce divisiveness on social media and channel political energy
into informed discussion rather than outrage.
Case Study: Media
Narratives During India–Pakistan Tensions
Recent India–Pakistan flare-ups illustrate how political forces can warp
news coverage on both sides – and how an independent media might behave
differently.
- Polarized
Reporting:
During heightened tensions in May 2025, Indian TV channels and Pakistani
media engaged in parallel propaganda campaigns. An Al Jazeera review
documented Indian channels “flooding the public with fake news, doctored
visuals and sensationalist coverage” that stoked panic. For example, TV
networks repeatedly aired footage from unrelated conflicts (e.g. Gaza war
clips) as supposed evidence of Indian
airstrikes in Pakistan. Meanwhile, social media in Pakistan saw
military-linked accounts broadcasting alerts of Indian warplanes taking
off and vows of retaliation. Ordinary citizens on both sides were led to
fear imminent war by these narratives. Observers noted this became “a war
of narratives” rather than facts.
- Selectivity and Hype: Each country’s media framed events to match the government’s stance. Indian outlets prioritized stories of Pakistani “aggression” and national retaliation, omitting dissenting voices that called for diplomatic calm. Pakistani media likewise emphasized Indian moves as hostile. Independent fact-checkers on both sides had little platform. This one-sided reporting inflamed citizens’ emotions instead of informing them.
If depoliticized, media coverage would be far more sober and
nuanced. Journalists would verify claims on the ground rather than
rerun governmental press releases. For instance, Indian media would demand
evidence of any strike before broadcasting, avoiding unverified videos.
Pakistani reporters would likewise seek corroboration of military statements. Reforms:
Create cross-border journalist exchange programs so media professionals report
on each other’s soil under observer status, building empathy and fact-sharing.
Encourage neutral third-party fact-checks during crises (e.g. joint India-Pak
committees of former diplomats/journalists). International media outlets should
be allowed freer access to report (as outside observers did on occasions).
Governments can help by publicly committing to let neutral agencies assess
allegations. By emphasizing diplomatic dialogue over nationalist rhetoric, both
media ecosystems could focus on peace-promoting narratives rather than hype – a
change that would likely lower public tensions.
Vision for the
Future: A Post-Political Media Environment
Envisioning “India Minus Politics” in media means creating
a system where journalism serves citizens unchained from partisan control. In
such a future, Indian media would be fact-driven, independent, and
diverse. Major practical reforms could include:
- Institutional
Safeguards:
Enshrine press freedom by law, and establish an independent Media Council
or Ombudsperson free from government or commercial control. Strengthen the
judiciary’s ability to protect journalists (dismantle criminal
defamation/sedition laws).
- Transparent
Ownership and Funding: Mandate that all news outlets publicly disclose
ownership, financial backers and political links. Ban or strictly regulate
anonymous political donations to media. Encourage non-profit and
cooperative ownership models for newsrooms.
- Public
Media Reform:
Reconstitute Prasar Bharati as a genuinely autonomous public service
broadcaster (with an independent board and guaranteed budget) to provide
high-quality programming. Consider a small license fee or public levy
(like at PBS/NPR) to fund it, reducing advertiser dependence.
- Capacity
Building and Literacy: Invest in journalist training and rural reporting
networks so quality news can reach all regions. Implement nationwide
media-literacy education so citizens critically evaluate news (as seen in
some Western countries).
- International
Cooperation:
Join global press-freedom initiatives, host international journalism
conferences, and allow foreign media greater freedom in India – steps that
could pressure improvements.
These changes would gradually restore credibility and trust. In a
depoliticized media ecosystem, consumers would be better informed,
political debates more substantive, and societal harmony stronger. The goal is
not to mute politics (difficult in a democracy) but to keep it out of media
influence. An informed public, served by transparent and accountable news,
would ultimately strengthen India’s democracy and global standing. Such a
reimagined media future – one where “India Minus Politics”
means journalism with integrity – is achievable with concerted policy action
and civic commitment.
Sources: Reputable studies and reports have informed each section (e.g., Reuters Institute surveys, RSF and Freedom House analyses, media watchdog findings, and academic journalism research). These highlight current challenges and outline paths for reform.
Again,
"At last there is Space for your Own evaluation and Perception."